Competitive advantage: operationalizing the concept based on the Resource-Advantage Theory

Investigating the Impact of Human Resource Management Strategies on Competitive Advantage (National Iranian Oil Company)

The main purpose of the study was to investigate the effect of human resource management strategies on competitive advantage. In terms of applied purpose, the research was a correlational survey. The statistical population of the study was 1500 employees of the National Iranian Oil Company. 306 people were selected based on Cochran's formula as a statistical sample by simple random sampling met...

Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that, to achieve competitive advantage and, thereby, superior financial performance, firms should (1) identify segments of demand, (2) target specific segments, and (3) develop specific marketing “mixes” for each targeted market segment. However, understanding the competitive circumstance in ...

Explaining the Competitive Advantage of Enterprise Resource Planning Adoption: Insights Egyptian Higher Education Institutions

Organizations nowadays focus on, not implementing ERP systems, but also leveraging ERP systems as part of their digital strategy. They holistically address people, processes, and technology for a digital transformation. Meanwhile, higher education institutions (HEIs) are also facing an imperative need for the implementation of modern technologies to stay competitive and differentiate them as an...

Comparative Advantage and Competitive Advantage:

There is a considerable amount of controversy about the model(s) of comparative advantage and its applicability to international business, in particular as a guide to the success of nations and/or firms in international markets. This perception (or understanding) of inapplicability of the model(s) of comparative advantage has lead international business experts to develop new models, or what ma...

Telecommunication Resource Management for Competitive Advantage